Restaurant Business' Joe Guszkowski sits down with Dan Cardamone of Culver's and Josh Gurley of The Coca-Cola Company to discuss how the beloved burger brand has modernized its loyalty program and third-party delivery presence without compromising its core brand identity. Hear how the brand leaned on beverage partner Coca-Cola for operational and marketing expertise to drive both sales and profitability. Learn how legacy brands can embrace digital transformation, leverage strategic supplier partnerships, and navigate the complexities of third-party ordering platforms while staying true to their identities.
The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide including sparkling soft drinks, water, sports, coffee, tea, juice, value-added dairy and plant-based beverages. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.